In my first newsletter to you, I mentioned how I thought that market research was underused.
If your loyalty program isn’t performing, it’s usually not about the platform or the points. The real problem often shows up much earlier, at what’s commonly known as the positioning level.
A lot of dispensaries skip market research because they assume it's either too complex or not worth the time. But without it, everything downstream—loyalty, promos, email, SMS—ends up disconnected.
If you don’t know where you sit in the market, you can’t build programs that resonate. You can’t stand out.
And then what happens? You end up competing on price by default.
What I see most often:
No structured competitor analysis (menus =/= strategy)
No customer behaviour tracking beyond surface-level metrics
Promotions that react to market noise, not real data
Look. I get it. Competitive analysis feels overwhelming.
If your team has been stuck guessing, this is a good place to start.
Clarify Your Dispensary’s Market Position in 10 Steps
A structured 10-module course for dispensary marketers and retail teams to conduct market research, analyze competitors, and refine positioning to drive retention and revenue.
I only made 50 half off codes for my subscribers and followers, and most of them have been used up already.
Use the code FIRSTFIFTY to get the course at this steep discount that’ll never happen again.
And let me know YOUR biggest gripes or grievances when it comes to market research. Just reply to this email. I promise, I read every single response that comes in.