Last month I sent a checklist on how to make 4/20 pay off after the rush. This month is the part nobody wants to talk about.
The biggest day of the year generates a ton of sales. It also generates a ton of customer data that most teams never actually use.
Here’s the question worth sitting with before April gets here:
If 4/20 is bigger than last year, will you be able to tell why and build on it?
A busy register is easy to see. What’s harder to see is who came in on 4/20 and never came back. Whether your loyalty signups from that day ever activated. Where your messaging dropped the ball in the 30 days after.
That gap between a big day and a better business is exactly what the 20/20 Retention Diagnostic closes.
The Diagnostic isn’t a deliverables document. It’s a clear-eyed read on what’s costing you repeat visits right now, what that’s worth in dollars, and what to prioritize first. You walk away knowing what’s actually broken, what to fix in the next 30 days, and what to stop wasting budget on.
If you book it in February or early March, it won’t be “done” by 4/20. That’s not the point.
The point is that when 4/20 hits, your systems are set up to learn from it. And when May comes around, you’re not guessing but rather looking at data and deciding what to do next.
That’s the difference between a big day you feel in the store and a big day that shows up again in your numbers three months later.
4/20 will be busy. The question is whether it makes you any smarter.
If you want an honest read on where your retention is leaking before the rush, reply to this email or grab a spot on my calendar below.
~ Steph